"In Indonesian pay TV market already crowded with many operators, SKY LBS has a unique strategy to enable it to quickly acquire 2.0 million subscribers within the next 3 years."
Rapid acquisition of 2.0 mil subscribers by 2017 through strategic marketing
SKY LBS TV's strategy for subscriber acquisition will allow its customers to easily access to pay TV service by offering various programs of great value at the lowest price. Thus, this will also increase the viewership for TV channels & content providers affiliated with SKY LBS TV. The strategy is as follows.
Cooperation with media partners
From the very beginning, SKY LBS TV will serve 300.000 subscribers already acquired.
subscriber demand from University Terbuka (UT; Open University) of Indonesia